Privacy Policy
1. Introduction and Consent
This Privacy Policy outlines how Tai Chung Jewellery Co Ltd (“Tai Chung,” “we,” “us,” or “our”) collects, uses, stores, and safeguards the personal information of individuals (“you” or “users”) who access or utilize our website, www.taichungjewellery.com (the “Website”). By using the Website, you consent to the data practices described herein. If you do not agree, please refrain from using the Website.
2. Information We Collect
2.1 Personal Information
We collect personal information you voluntarily provide, such as:
- Contact details (e.g., name, email address, phone number);
- Billing and shipping information (e.g., address, payment details);
- Account registration data (e.g., username, password);
- Communication preferences (e.g., opt-in for marketing).
2.2 Non-Personal Information
We gather non-personal information about your usage, including:
- Log files (e.g., IP address, device type, browser type, operating system, referring/exit pages);
- Data via cookies and similar technologies (e.g., session tracking, usage patterns).
- Why Grouped: Combines all data collection types (personal and non-personal) into one section for clarity on what’s collected.
3. Use and Sharing of Information
3.1 Use of Information
We may use your personal information to:
- Process and fulfill orders;
- Communicate about orders, inquiries, or support;
- Send promotional materials (with consent);
- Enhance your Website experience;
- Secure our systems.
Non-personal information helps us analyze trends, optimize the Website, and compile demographic insights.
3.2 Information Sharing
We may disclose personal information:
- To service providers (e.g., payment processors, shippers) under confidentiality agreements;
- As required by law or legal process (e.g., court orders);
- To protect rights, property, or safety;
- During a merger, acquisition, or asset sale, with prior notice via email or Website announcement.
4. Data Security and Your Choices
4.1 Data Security
We employ reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no online transmission or storage is fully secure, and absolute security cannot be guaranteed.
4.2 Your Choices
You may:
- Update your details via account settings;
- Opt out of promotional emails via unsubscribe links or by emailing info@tcjewellery.com;
- Decline cookies in your browser, though this may limit Website functionality.
5. Third-Party Links, Changes, and Contact
5.1 Third-Party Websites
The Website may link to external sites. We are not responsible for their privacy practices or content—review their policies before sharing data.
5.2 Changes to This Policy
We may update this Privacy Policy, with changes posted here and reflected in the “Last Updated” date. Continued use signifies acceptance. Review periodically.
5.3 Contact Us
For questions or requests, contact:
Email: info@tcjewellery.com
Address: Tai Chung Jewellery Co Ltd, Unit 803A, Block A, Focal Industrial Centre, 21 Man Lok Street, Hunghom, Kowloon, Hong Kong
6. Privacy Policy Supplement: Advertising & Tracking
6.1 Information We Collect Automatically
When you interact with our website, we use third-party tracking services (Google Ads) to collect information about your behavior. This includes:
Conversion Tracking: We track specific actions such as the completion of a purchase or reaching a “Thank You” page.
Communication Interactions: We log when you click on links to contact us via WhatsApp.
Content Interactions: We may track when specific contact information, such as our support email address, is copied to your clipboard.
Communication Interactions: We log when you click on links to contact us via WhatsApp.
Content Interactions: We may track when specific contact information, such as our support email address, is copied to your clipboard.
6.2 How We Use This Information
We use this data to:
Measure the effectiveness of our advertising campaigns.
Understand how users prefer to communicate with us.
Improve our customer support response and website functionality.
6.3 Third-Party Data Sharing
We share this behavioral data with Google Ads to optimize our marketing. Google may use cookies, web beacons, and similar technologies to collect or receive information from our website and elsewhere on the internet.
